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THE ART OF CONTENT DRIVEN DEMAND GENERATION

Content Driven Demand Generation is the art of attracting new prospects and leads to your business by the creation and placement of high quality, usable content that people and businesses want to get their hands on.

THE SEVEN POINT PLAN

There are several constituent parts to a successful demand generation campaign each one of which aids and informs the others in the pursuit of creating leads.

WEBSITE HEALTH & SEO

First port of call is to check the current health of your website (if you have one) to ensure that it meets all of the latest requirements and SEO best practices because these are the foundations that your demand generation campaign will be built on.

First port of call is to check the current health of your website (if you have one) to ensure that it meets all of the latest requirements and SEO best practices because these are the foundations that your demand generation campaign will be built on.

PERFORMANCE ANALYSIS

Every campaign needs to be accurately monitored to measure effectiveness, prove ROI and also to inform all decisions as the campaign moves forward.
What’s working? What isn’t? In-depth analytics will tell us.

CONTENT CREATION

Content Creation is the key part of the whole process, creating and offering content that people and businesses will want to engage with. This establishes a link between you and them which can be leveraged to generate leads.

Content Creation is the key part of the whole process, creating and offering content that people and businesses will want to engage with. This establishes a link between you and them which can be leveraged to generate leads.

EMAIL/LEAD NURTURING

Email consistently proves itself to be the most effective way to connect with potential customers. Whether you have an existing list at the outset or we build one over time, it’s key to get your content in front of these people and to take advantage of email automation.

SOCIAL MEDIA

Social media is an essential part of your online presence driving conversation and increasing visibility.
It is also playing an increasing role in certain aspects of Google search ranking so a well thought out and executed social media presence will help your business rank better.
Social media is an essential part of your online presence driving conversation and increasing visibility.
It is also playing an increasing role in certain aspects of Google search ranking so a well thought out and executed social media presence will help your business rank better.

ADVERTISING

All good content creation campaigns benefit from advertising support as it is the fastest method to make some noise about your business and lead customers to you. Modern optimised ad campaigns run across multiple platforms including AdWords, Facebook, Twitter, Instagram and LinkedIn for maximum ROI.

GET IN TOUCH

Let us generate more leads for your business with content driven demand generation.

GET IN TOUCH

Let us generate more leads for your business with content driven demand generation.

HOW HEALTHY IS YOUR WEBSITE?