Lighting up Booth Xperia’s advertising
When Booth Xperia approached me to handle their advertising they already had a burgeoning business growing and the graft and endeavour of its owners – twin brother Jon and James Ashton.
What they wanted initially was consolidation and then an advertising source that could drive growth in their business over multiple platforms. So I set to work optimising the existing AdWords campaigns, streamlining the whole thing and cutting wasted spend by more than 20%, funds that could be reinvested in the business.
Alongside this I created new targeted ad groups for their expanded product offering, including things like light-up letters, and helped them take their first steps into the world of Facebook advertising.
The end result
The net result is an ongoing advertising campaign that is keeping the order books full and has enabled the brothers to invest in four other photo booth systems (bringing their full fleet to five) and take on new staff to help meet demand.
Every pound in the Booth Xperia advertising budget is being maximised and ROI against the cost of a booth hire is in excess of 10 times their investment.